Our Mission
70% of digital transformation projects fail to deliver expected value
(McKinsey, 2018).
We’re on a mission to change that by giving businesses the insights they need to succeed.
Data should be easy to understand and put to good use. Our mission is to close the gap between strategy and execution, giving businesses the tools they need to turn complex information into real results. With our intuitive platform and expert support, we help teams move faster, work smarter, and stay ahead of the game.
Our Journey
LINQ started because we saw a problem—businesses were drowning in data but struggling to connect the dots. Founder Neil Calvert saw firsthand how organisations struggled to connect data capture and store business value. In response, he developed the concept of an information supply chain (ISC) to model how data flows through a business, referencing existing content, actions, and outcomes to highlight inefficiencies and opportunities.
At a Gartner event, discussions about business transformation resonated with LINQ’s approach. Without realising it at first, we were building a Digital Twin of the Organisation (DTO), a concept that has since become central to our mission.
Within 100 days we had a clear vision and a proof of concept. We had turned our idea into a working platform, launching our Minimum Lovable Product (MLP). Early adopters provided critical feedback, helping refine the system. Over time, LINQ has evolved to help organisations model their current state, envision future possibilities, and test assumptions before making costly changes.
Our Team
Behind LINQ is a passionate team of experts dedicated to helping businesses thrive in an increasingly digital world. With diverse backgrounds in data analysis, business transformation, and technology, our team brings a wealth of knowledge and experience to every challenge. We are problem-solvers, innovators, and collaborators committed to delivering solutions that make a difference.
Neil Calvert
Chief Executive Officer
Ian Clarke
Business Advisor
Antony Williams
Product Owner and Lead Developer
Beverley Caldwell
Chief Marketing Officer
Yi Wang
Business Analyst and Consultant
Geoff Bush
In memory of Geoff Bush, LINQs Lead Developer.
LINQ: Helping You Make Sense of Your Data.
At LINQ, we make it easier for businesses to understand and improve the way their information flows. Our Digital Twin technology lets you map, analyse, and fine-tune operations, so you can work smarter, reduce costs, and run more methodically. How? We help you spot inefficiencies, streamline your processes, and make confident, data-driven decisions that actually move the needle.
Get in Touch
We’d love to hear from you! Whether you’re looking to optimize your business processes, explore Digital Twin technology, or simply learn more about how LINQ can help, our team is here to assist.
We’d love to hear from you! Whether you’re looking to optimize your business processes, explore Digital Twin technology, or simply learn more about how LINQ can help, our team is here to assist.