Know what your processes are actually worth
Most organisations know what their processes cost. Almost none know what they are worth. LINQ models your people, systems, actions and information, and shows where each process creates, destroys and leaves value on the table, so transformation and AI decisions rest on economic evidence.
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See what’s new in LINQ v3.0, in 5 min
A short tour of LINQ v3.0 and the new Economic Process Modelling screens, built into the analysis of your process models. See where the way you work creates value, and where it destroys it.
Cost tells you what a process spends. EPM tells you what it’s worth.
Economic Process Modelling scores every working part of a process for its contribution to revenue, cost, risk, option value and information value. The result is the artefact executives make decisions from.
Automate a report nobody reads and you have made waste faster.
Find the steps that destroy value, and the value you create but never collect.
Developed with Doug Laney, the analyst who created Infonomics. If information has economic value, so do the processes that create, use and discard it. EPM is the direct extension of that thinking.
About Doug LaneyEvery component scored on what it contributes
Comparative scoring for directional clarity, not false precision.
Revenue
Does it help earn value from a customer or market?
Cost and friction
What does it consume, or slow without benefit?
Risk
Does it create economic risk, or protect against loss?
Option value
Does it keep future choices open, or limit them?
Information value
What reusable data does it produce?
One platform to see what the way you work is really worth
What is LINQ?
- The Economic Process Modelling platform
- A living model of your people, systems, actions and information
- Value, time, cost, capacity and carbon analysis
- Find where value is created, destroyed and left on the table
Why use LINQ?
- Know what a change or AI investment is worth before you make it
- Build business cases on economic evidence, not conviction
- Give stakeholders a shared economic language
- Fast to build models and start analysing
Who is it for?
Business analysts, AI implementors, Lean Six Sigma practitioners, transformation leads, enterprise and solution architects, operations managers and sustainability teams.
How does it work?
- AI generates a model of your organisation
- Collaborate to refine and quantify it
- Score each part through the five lenses of value
- Model improvements and build the economic case
Walk through a real LINQ model, no sign-up needed
LINQ captures the actions, information, roles and systems in a process, and how they connect. Step through a real model in the LINQ app to see how information flows and where queues form when capacity runs short.
- Opens straight in the LINQ app, with no account or download
- A guide takes you through the model one step at a time
- A few minutes, at your own pace
LINQ answers the questions your organisation is asking
Every model becomes a set of live insights. Here are a few of the questions customers use LINQ to answer.
LINQ is an experience, not just some software or a platform. It engages people, makes them feel heard, draws them into the process, creates ownership, and almost guarantees change success.
“The structured models and insights are great, incredibly intuitive to build and use, but it’s the total experience which makes LINQ truly unique in the marketplace.”
Measurable results across sectors
3,500 hours recovered from inefficient processes
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$140k and 8,000 hours of operational costs saved per year
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Collapsed 80 steps down to 20 in a single process
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1,827 hours saved per year
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Saved 10,000 hours of time from procurement processes per year
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Processing an invoice has gone from 25 minutes to just 23 seconds
Read the storyFrom complexity to an economic case for change
Finding where to make changes is hard when processes are complex. LINQ gives you a repeatable way through.
Model
Map the information, actions, systems and people in every process, and how they connect.
Value
Score each part for revenue, cost, risk, option value and information value, and see where value leaks.
Optimise
Simulate changes, including AI, and compare what each option is worth before you commit resources.
Implement
Execute change with confidence, up to 10x faster, with decisions grounded in economic evidence rather than guesswork.
See the value, and implement change 10x faster
Full-scale visualisation
Follow information through your organisation and assign value to every step.
Economic Value Profile
Read each process as a value ledger: what it creates, what it destroys and what it never collects.
Optimisation mapping
See instantly how information flows, and make informed decisions on the spot.
Decision intelligence
Turn insight into action by finding and resolving inefficiencies quickly.
Trusted by teams who need certainty
LINQ has allowed us to recognise the true cost of wait time through our processes, mitigate that time and deliver a better service to our customers.
LINQ helped our business identify approximately 134 wasted work hours for every Record Specialist per month, that’s 8,000 hours saved per year.
Capturing process time directly from a selection of end-users gave us certainty that our data and findings were accurate, rather than having to justify an educated guess.
Without LINQ, the process of understanding the value of the opportunity to transform our business would take up to 10 times longer.
LINQ is used in real-time during planning to clarify and communicate opportunities once the data landscape is understood.
Using LINQ, we mapped, rationalised and collapsed a trail of processes down from 80 steps to just 20.
Create value. Reduce risk. Decide with confidence.
Strategic decision making
Simulate changes to reduce uncertainty and decide faster.
Continuous improvement
Keep models current so strategies stay relevant and are executed with precision.
Risk management
Quantify the impact of potential changes in a simulated environment.
Communication and engagement
Show how roles and decisions affect outcomes, and build shared accountability.
Strategic planning
Find under-used assets and align resources with objectives for the best return.
Evidence-based transformation
Assess the returns of proposed changes before you plan and forecast.
Stakeholder value
Align change with the needs of customers, shareholders and employees.
Agile responses
Respond quickly to change with a clear view of how adjustments land.
Ideas on value, change and information
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See what your processes are actually worth
Bring one process that matters and we will score it with you, or start modelling for free with up to 150 nodes.
Not ready to sign up? Walk through a real LINQ model